• HOME
  • EVENTS
  • ABOUT US
  • TESTIMONIALS
  • BLOG
  • CONTACT US
BOOK A STRATEGY CALL
  • HOME
  • EVENTS
  • ABOUT US
  • TESTIMONIALS
  • BLOG
  • CONTACT US
  • HOME
  • EVENTS
  • ABOUT US
  • TESTIMONIALS
  • BLOG
  • CONTACT US
Blog
Home Tips The Importance of Building Trust in Solar Marketing

The Importance of Building Trust in Solar Marketing

One way to generate solar leads faster is to get known as an expert and establish trust with potential customers through transparent communication. Launching and building trust in new brands, ideas, or services in the solar market can be challenging, especially with big brands’ existence. Even once established, maintaining trust, in the long run, is not guaranteed.

Anyone who is into solar marketing, whether B2B or directly to consumers, knows that building brand trust takes time. Additionally, its demand goes hand in hand with competition, meaning that the expanding solar industry has increased competition. It is, therefore, crucial to building your confidence to secure a place in the competitive solar market.

Brand Awareness

Product experience is critical in creating a positive or negative brand reputation. Unfortunately, consumers will talk about the goodness or downsides of a brand with those who haven’t purchased it. However, history has it that good reputations tend to spread faster as consumers praise their experience with a given product.

As you grow in the solar market, try your best to earn positive customer testimonials. A positive reputation will increase brand awareness, which may generate leads through referrals.

Client Retention and Loyalty

Most clients will stick to a product they already know and love regardless of its price, hence the importance of maintaining consistency in quality. Although solar panels are durable and the client won’t buy another one soon after installation, it is vital to ensure they will still consider your brand if they need to increase the wattage.

Another important aspect of earning client loyalty is that, even when a product is out of stock, the customer prefers waiting until it is back on shelves than looking for an alternative brand. Others will quickly purchase a new product from a brand they trust.

Build Advocacy

Once you have earned a legion of loyal clients and fans, you will have built advocates for your brand. Usually, people enjoy sharing with family and friends about a product they have or had a good experience with. This word-of-mouth marketing is vital in solar marketing since people easily believe what friends and family say.

Although companies hire brand ambassadors to advocate for their products, people tend to believe information from someone they know or who has had experience with the product. However, ensuring consistency is vital to keeping word-of-mouth marketing actively.

Drive New Business

Generating new leads is vital in keeping a solar business running. One of the critical roles of loyal fans and advocates is to help develop new businesses. When they share their positive experience with a brand they have used, they lead customers towards the brand, knowing or unknowingly.

Additionally, having your brand trusted in a market flooded with similar brands earns it positive reviews on social media and other marketing platforms. In this case, you must ensure that your brand receives positive reviews as much as possible. Also, respond to negative reviews prudently and professionally.

Increase Marketing Receptive

Introducing a new product in a market with big and established brands is not always a smooth venture. Some products face poor reception, especially when they don’t meet consumer expectations. However, building brand trust in the target market gives a new product a better reception. Customers believe that, since a brand has good products in the market, even the new ones are ok.

Building your brand trust in the solar market is critical, especially when you plan to expand your product portfolio. Homeowners and landlords prefer companies that offer full-package solar installations. With an established solar energy business, you can easily introduce solar accessories, such as inverters, adapters, cables, etc., with a welcome reception.

Customer Engagement

Companies spend significant amounts on advertisements and product awareness. Unfortunately, most customers skip most ads, especially if they are disappointed by the brand. However, research shows that customers with high brand preference pay attention to its marketing communications and advertisements.

Additionally, customers do not fear sharing personal information with a trusted brand. Others would prefer receiving notifications on new products, offers, or upgrades, creating another channel for marketing to potential clients.

Brand Defense

Experienced marketers know that it is impossible to please everyone, and mistakes happen too. Suppose one customer has a bad experience with a product and goes to social media with all sorts of negative reviews; its good reputation can come to its rescue. As much as a brand has earned the majority of customer trust, the bad reviews lose credibility.

Also, an established brand trust serves as the brand’s livelihood in times of reputation crisis. As stated earlier, mistakes happen that can mess with the brand image. At this point, only loyal customers continue purchasing from the brand, allowing the company to recover.

Long-term Cost Savings

Established brands know the secret to cut costs while building brand trust. In addition to ensuring unwavering customer loyalty, building brand trust help in reducing operating costs in the long term. For example, with high numbers of regular customers, a company will enjoy increased marketing efficiency, hence doing away with unnecessary marketing.

Innovation, however, becomes less risky as customers do not fear trying new products from reputable brands. This helps trusted brands introduce new products and services with ease without the fear of poor reception. Although a new brand might need some advertising and product awareness campaigns, it is less costly than an unfamiliar brand’s product.

Increased Goodwill

Goodwill is considered an investment that adds value to a brand. For example, reputable and trusted companies are more likely to attract investors and creditors faster than unknown or upcoming brands. Also, goodwill sets your brand apart from competitors and protects you in times of crisis.

Another benefit of increased goodwill is that it increases your brand value, especially when you want to sell it. A known and loved brand will sell faster and for more than a newly founded one.

Final Thought

One thing the internet and technology did is to increase customers for business and offer variety to the customers. In a world where customers have choices, you need to make your products the preferred choices by building your brand trust.

How to Sell Solar to Commercial and Multi-Family Owners?PrevHow to Sell Solar to Commercial and Multi-Family Owners?November 8, 2022
The Role of Storytelling in Solar MarketingJanuary 2, 2023The Role of Storytelling in Solar MarketingNext

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

SOLAR EXCLUSIVE

Solar Exclusive can help you get pre-set appointments and grow your business to greater heights. We are solar marketing experts who have been in the sales and marketing field for several years and we use our experience as solar contractors to get you more leads. Our methods will empower you to let go of the traditional door-to-door marketing techniques and expose you to the online generation of pre-qualified appointments!

Featured image: The Importance of Building Trust in Solar Marketing
Looking to Double Your Leads For Your Solar Business?
Book A Call!
Real Solar Results!
Click for Testimonials!
SOCIAL
SOLAR LEADS
BOOK A TIME
LEARN MORE
WATCH THIS NOW
PROOF OF LEADS
CONTACT US
Address: 9550 S. Eastern Ave Suite 253-A084 - Las Vegas, NV 89123
Email: [email protected]
Phone: 702-462-7237
SUBSCRIBE FOR TIPS

COPYRIGHT © 2022 SOLAREXCLUSIVE.COM

ALL RIGHTS RESERVED.

TERMS OF USE

Designs  By: DIGITTO Media

YouTube Beats Facebook

 


×

Solar Exclusive Does What They Say

 


×

10 Deals Sold Within First Two Weeks!

 


×

High Quality Leads That Can Help Us Grow To New Markets!

 


×

I’m On Track to Make the Most Money in My Career Because Of Solar Exclusive!

 


×

100 Leads and 7 SALES in the First TWO WEEKS!

 


×

10 Deals Closed in the First Month!

 


×

One year later and still closing 20 deals per month consistently!

 


×

Sold 4 Deals in the First Two Weeks!

 


×

Best Lead Generation System in The Industry, 8 Deals Sold Monthly On a $1000 Advertising Budget!

 


×

I Get 4-5 Leads Per Day and Close 20% of Them

 


×

Sold 5 Deals In First Month And Went On Vacation!

 


×

59 Leads in 21 Days… 6 Deals In The Pipeline!

 


×

My Close Ratio Has Gone “Through the Roof!

 


×

First Week: 25 Exclusive Leads For $7 Each… 2 New Deals With More In The Pipeline!

 


×

Expert Lead Generator Looks To Us For Guidance In The Solar Space!

 


×

I Got Burned By A Social Media Agency Before… I Was Skeptical… But Not Anymore!

 


×

The ROI is EXCELLENT!

 


×

Sold 6 Deals During the Holidays…With 100 More Leads To Follow Up With In The New Year (See stats next!)

 


×

I Love The Pre-Set Appointments – #1 Sunrun Rep in the Company Last Month.

 


×

“Solar Exclusive Did Everything They Promised. Return On Investment In Month 1!”


×

$16 a Day


×

We’re Doing Close to A Million Right Now

 


×

I Did the 3 Months Trial, and I was Over-Flooded

 


×

Last Month, My ROI was 1100%…Remarkable!

 


×

Using These Guys Regularly, They are Amazing!

 


×

I was Able to Double the Amount of Appointments

 


×

We Saw Our Profits Triple…It was Unreal!

 


×

It was Able to Grow Our Business and Get More People Under Us!

 


×

Finding Lead Gen Company that is Reliable…We found Rich of Solar Exclusive

 


×

Since Using Solar Exclusive Our Business Has Grown By 25%!

 


×

It’s just a Team of 2 of Us, and We’ve been Seeing 30 to 50K per Month

 


×

We Put In Half The Effort and Time and Closed Twice As Many Deals With Solar Exclusive

 


×

We Spend The Money and Get The Results!

 


×

It’s Definitely The Best Money I’ve Spent on My Business

 


×

We Keep Increasing Our Spend. I Don’t Want Anyone Else To Know Our Secret is Solar Exclusive!

 


×

We Up Our Ad Spend Every Month By $10,000 and Have a Cost Per Acquisition of $800

 


×

25-30 Deals Every Month From Leads That Convert

 


×

Highest Quality Appointments With A Predictable Conversion Rate

 


×

Our Close Ratio Quadrupled With Solar Exclusive This Year!

 


×

“We’ve Closed 1500+ Deals In The Past Two Years!”

 


×

“Every Time I Went On An Appointment I Knew It Would Become a Sale!”

 


×

“Really High Quality Leads, We Sold 5 Systems Just This Past Week!”

 


×

“These Are Truly Exclusive… We Saw Results In Even The First Month!”

 


×

“Thanks Solar Exclusive For Everything… These Guys Care.”

 


×

“In 3 Months I’ve Done $80,000 in Commission. I Recommend Solar Exclusive”

 


×

“The Quality Is Really Good… That’s Why We Haven’t Had To Look Anywhere Else For Marketing”

 


×

“I’ve Been Using Them for 7 Months… One of the Best Investments I’ve Made”

 


×

“I Promise You Won’t Regret It… They’ve Exploded My Business!”

 


×

“This Solar Sister Averages a $500-$600 CPA and says, “The Support from Solar Exclusive is Amazing!””

 


×

“Jake Hess, founder of SolarCon talks about his experience with Solar Exclusive”

 


×

“I’ve worked with Solar Exclusive for TWO Years, and I’ve NEVER had a Month Where I Lost Money”

 


×

12 Deals Sold In The First 3 Weeks!

 


×

I Made $15,000 Within The First 3 Days!

 


×