Why Should You Reach Out To Solar Appointment Setting Companies For Your Solar Business?
If your business deals with solar power sales, setting up solar appointments becomes one of the most crucial ways of contacting your clients. However, with all the ongoing operations that demand your time, money, and other resources, the latter becomes less priority. It is common for your business to focus more on sales and marketing than setting up solar appointments to help close as many deals as possible.
For this reason, most solar companies delegate the task of setting solar appointments to other companies that specialize in the same. There are countless solar appointment setting companies present in the modern market. These companies help solar companies to set appointments with their clients and potential clients, which is crucial for lead conversion.
If you have recently been thinking about outsourcing the task to the solar appointment setting companies due to a lack of adequate time, knowledge, skills, resources, and experience, or for whatever reason, here are some of the reasons why you should make the bold move:
Tug of War
Running a solar business is similar to a lifetime tug of war that involves the sales and marketing teams constantly struggling to control the company’s lead generation machine. Putting the latter at an arm’s length in the hands of a third party is a great way of lessening the tendency of squabbling over qualified leads from the unqualified.
Most marketing teams in solar companies today use the internet, trade shows, radio/TV ads, and canvassing, among other promotional platforms, to fill the prospect pipeline. Every identity they come across is a great lead likely into be converted to an actual sale to these teams.
The sales team occupies the other side and comprises people armed with everything they need to move from one customer to another, in their homes, offices, and anywhere else, trying to convince them to buy the products/services. The latter never views leads as fully qualified until they close the deal. Instead of going through all these struggles and fighting against yourselves, why not hire a neutral, competent, and effective third party to handle the conflicting task? That way, the sales and marketing team members can peacefully concentrate on other meaningful tasks that demand their attention and bring more impact to the company.
Your company’s management works together with the selected appointment setting company to establish the criteria for qualification. The first and most important part of the appointment setting process is setting a criteria list to guide the appointment setter in determining whether the lead is qualified or not.
It is wrong for the latter or any external party to dictate your company’s qualification criteria. Besides, the company should also adhere to the set standards they internally define within the organization to help them sift qualified leads from unqualified ones.
The sales team is likely to propose higher and stricter appointment qualification standards, while the marketers tend to be friendlier. As a business owner, you should be cautious to avoid falling to either side but instead define a clear document qualification criterion for the appointments.
On the other hand, the appointment setters must enforce the set criteria, which is the key to ensuring that everyone in the company uses the same lead qualifying standards without any exception.
Setting and maintaining a uniform lead qualifying standard offers a good basis to judge your company’s performance. Some of the questions to ask at this point include:
- Is the marketing team generating adequate sales to meet the set standards and goals?
- How are individual sales team members performing relative to each other?
Besides, working with competent and reliable solar appointment setting companies allows your sales and marketing teams to have accurate assessments, which are vital for improving your business.
Outsourcing Your Solar Appointment Setting Task
Entrusting your vital responsibility of appointment setting for your company to a third party is not an easy decision. It means you are giving an outsider a chance to represent your solar company and contact your prospects on your behalf. However, making this decision allows the appointment setter to work away from the conflicting sales and marketing teams – which means no interference.
Besides interference-free working, hiring an appointment setting company allows your solar company to have a full and competent team of representatives working on its account, which means no missed calls or the pressure of responding to inbound emails and web submissions.
While outsourcing these obligations comes with some costs and expenses, it guarantees a better outcome – generates higher levels of qualified leads, which increases the number of appointments your solar company gets. Below are some of the roles of the appointment setters you should know.
They Gauge the Effectiveness of The Strategies
The success of the appointment depends on the effectiveness of the strategy used. Therefore, the appointment setters work hand in hand with the marketing team to gauge the strategy’s effectiveness before putting them to use.
Only then can they reach out to the leads and turn them over to the sales team as potential customers. During the gauging phase, the appointment setters filter out the leads with the highest possibilities of becoming successful sales from the impossible ones likely to waste the company’s time, efforts, and resources.
Reaching Out to The Leads on Behalf of Their Client Company
Besides gauging the effectiveness of the strategies, appointment setters are also responsible for contacting the leads on behalf of their client – the solar company collaborating with them.
However, while at it, they adhere to the criteria defined by their client, whom they are representing. They discuss all the essentials with the interested leads – what they would like to buy or acquire (solar products and services) before handing the qualified ones to the sales team.
Solar appointment setting companies are not the same. When looking to hire one, do your due diligence to enable you to find one that matches your needs and requirements. However, it is advisable to consider ones that exclusively specialize in solar lead generation over the general ones.
The former has all the time and specialty they need to filter out the best and deliver exemplarily. Besides, you should also stay wary of lead generation companies that collaborate with your competitors. They can easily sell your leads to your rivals, giving the latter a competitive edge over you.
Why Your Solar Company Should Use a Third Party Appointment Setting Service